• The Art of War, Sun Tzu

• Book of Five Rings, Musashi

• Xenophon’s Cyrus the Great, The Arts of Leadership and War, Larry Hedrick

• The Social Contract, Robert Ardrey

• Territorial Imperative, Robert Ardrey

• Diffusion of Innovations, Everett M. Rogers (THE Seminal Work on which much of the rest is based)

• The Marketing Imagination, Theodore Levitt (The foundation for the Whole Product concept developed by the Partners at Regis McKenna)

• Relationship Marketing, Regis McKenna

• Marketing High Technology, William Davidow

• Crossing the Chasm, Geoffrey Moore

• Inside the Tornado, Geoffrey Moore

• The Gorilla Game, Geofrey Moore

• Guerilla Marketing, Jay Levinson

• TechnoBrands, Chuck Pettis

• The Origin of Brands, Reis and Reis

• The Fall of Advertising and the Rise of PR, Trout & Trout

• Positioning: The Battle for Your Mind, Trout & Reis

• The New Positioning: The Latest on the World’s #1 Business Strategy, Trout

• Building Strong Brands, David Aaker

• Groundswell: Winning in a World Transformed by Social Technologies, Charlene Li & Josh Bernoff

• Hackers: Heroes of the Computer Revolution, Steven Levy

• Steve Jobs, Walter Isaacson