Advertising, Consumer versus Hi-Tech, Positioning, Retail
Jennifer Warren, the head of marketing at Radio Shack is the New Poster Child of What’s Wrong with Marketing in High Technology Companies. According to metrics, RadioShack’s Super Bowl Ad was in the Top 10 and Ad Age believes it was the best of the bunch this year. ...
Consumer Purchase Decision Model, Hi-Tech Branding, Market Research, Positioning
On the 30th Anniversary of the introduction of Macintosh, I thought it might be helpful to examine some of the reasons for Mac’s success and how close it came to failure. I was not at Apple, but I worked with them for over a decade and many of the details are...
Market Research, Social Media
You should be very wary of what you read about social media and how it is actually used. Recently, Pew Research released two “reports” that headlined a high percentage of users were getting their news from Facebook and Twitter. That’s why you need to...
B2B, Brand Equity, Hi-Tech Branding, Market Research, Positioning, Product Marketing
Why Every Company Should “Borg” Apple … If They Can If you are not a Star Trek fan, the title of this post might perplex you. The Borg were a fictional alien race which “assimilated” other species into their “hive mind” of...
