B2B, Consumer versus Hi-Tech, Marcom, Market Research, Positioning, Product Marketing, Public Relations, Social Media, Websites
In an earlier post, I took exception to Marty Cagan’s take on marketing in high technology industries. However, there is one point we do agree on, and that is most people in high technology marketing really don’t know what they are doing. As a result,...
Advertising, Banner Ads, Brand Equity, Consumer Purchase Decision Model, Hi-Tech Branding, Marcom, Positioning, Public Relations
Granted, Apple is one of the most followed companies around and is held to much higher standards than any other company but what can we learn from the media storm about Apple’s Bendgate? First – Do not Respond Quickly Time and data are needed to understand...
B2B, Consumer Purchase Decision Model, Hi-Tech Branding, Market Research, Positioning, Public Relations
By now millions of words have been written about Apple’s new iPhones that were announced earlier this week and their stock got hammered (for now). But why? Over several decades, I have observed a key phenomenon … The market for a company’s products is not...
Brand Equity, Hi-Tech Branding, Public Relations
Let’s pretend you are the head of PR for Samsung and you are trying to help the Executive team in Korea come to grips with what you should do now. Emotions and chauvinism are running high and judgement could be impaired. The end of this USA Today article...
