B2B, Consumer versus Hi-Tech, Marcom, Market Research, Positioning, Product Marketing, Public Relations, Social Media, Websites
In an earlier post, I took exception to Marty Cagan’s take on marketing in high technology industries. However, there is one point we do agree on, and that is most people in high technology marketing really don’t know what they are doing. As a result,...
B2C, Hi-Tech Branding, Marcom, Positioning, Product Marketing
At CES 2015, a number of home IoT devices were announced and many will work with Apple’s HomeKit when they are actually released. Some will also work standalone and others will work with the equivalent of a “HomeKit Bridge” linking other proprietary and...
B2B, Brand Equity, Hi-Tech Branding, Market Research, Positioning, Product Marketing
Why Every Company Should “Borg” Apple … If They Can If you are not a Star Trek fan, the title of this post might perplex you. The Borg were a fictional alien race which “assimilated” other species into their “hive mind” of...
